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What we're reading: Activism

UGANDA: THE WHITE SAVIOUR INDUSTRIAL COMPLEX?

A viral video campaign aiming to raise awareness of the activities of the Ugandan guerilla leader Joseph Kony has had over 86 million viewings on YouTube. A US agency took the opportunity to help NGOs understand the astonishing reach and impact achieved by thiscampaign "…simplify your site, stripping down all actions or content that detracts from that core action. Then, focus all of your channels and messages on that one action. Report back progress.

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