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What we're reading: Provocation

EUROPE: NOW EVEN THE BILLBOARDS ARE WATCHING US

"In a move that will thrill advertisers but make at least some members of the public queasy, a European outdoor advertising firm is rolling out ads using face detection this week.

The technology, called OptimEyes, will let advertisers know how many people are seeing their ads — and what kinds of people are viewing them. OptimEyes promises to identify the gender and rough age of viewers using face detection."

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