The Women's Rights Campaigning: Info-Activism Toolkit is a new guide for women's rights activists, advocates, NGOs and community based organisations who want to use technology tools and practices in their campaigning. The toolkit breaks down and explains different strategies and tools that have become so effective in the age of the internet, so that activists at any level of technological literacy can find the right combination for their cause.
The Guide is structured into four interconnected sections:
BASICS: From identifying your audience, to crafting your message, to keeping your digital security in check, this section covers the bases that need to be sorted at the outset of any effective campaign.
STRATEGIES: Practical tips and strategies to Grab Attention, Tell a Story, and Inspire Action with digital campaigning. Explained here is how one can use digital storytelling, crowdmapping, and social media effectively.
TOOLS: If you are looking for an alternative to photoshop, an open source subtitling service, or a way to maintain your contacts, you will find some great resources here. There are over 40 tools divided into the categories: audio, collaborative, image, mobile, outreach, print, security, and video.
EXAMPLES: Case studies of campaigns that have creatively implemented the tools and strategies to raise awareness and inspire action. These are cases from earlier toolkits of Tactical Tech such as Mobiles-in-a-Box, Message-in-a-box, and 10 Tactics, as well as some new ones.
The Toolkit was developed as part of a project with CREA, along with seven partner organisations based in the Middle East, North Africa, South Asia and East Africa. In the coming months it will be translated into Arabic, Swahili, Bengali and Hindi and put into print!