As part of its Information Activism project, Tactical Tech has produced a new pack of cards in Arabic on information activism in the Arab world.
Based on some of the content from our 2009 film and materials, 10 Tactics for Turning Information into Action, the pack was developed as a way of providing inspiration and guidance to Arab advocates and trainers alike. In the pack, we feature 16 examples of information activism from the Arab region, and examine how these campaigns were developed and implemented. We organized the examples under three broad tactics:
1) Make Your Issue Their Interest | Provoke. Inspire. Amuse.
This tactic shows how advocates have used humor, parody and culture jamming to draw attention to their issues and make their messages stand out.
2) Make Your Issue Their Issue | Explore. Challenge. Educate.
This tactic covers the strategies advocates have used to transform information into rich and well-crafted stories or visual aids to make audiences more engaged with and informed about an issue.
3) Make Your Issue Their Action | Trigger. Mobilize. Act.
This tactic covers the strategies advocates have used to transform informed intention into action and push audiences from being passive observers towards engaged actors.
The three tactics are a new way of approaching advocacy work through technology and information, as detailed in our upcoming guide about communicating for advocacy, which will also be available in an Arabic version specifically customised for the region.
The pack was designed by Lebanese designer and illustrator Maya Zankoul, who had worked with us on the Visualising Women's Rights in the Arab World project back in 2010.
If you would like to order a copy of the pack for yourself or copies for an event you're organising, write to us at toolkits@tacticaltech.org or call our offices.
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